Mr Toys Toyworld
Mr Toys Toyworld
 
Browse By Category

The History of Lego

The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys. The LEGO head office is in Billund, Denmark but it has subsidiaries and branches throughout the world, and LEGO products are sold in more than 130 countries. The purpose and vision of the LEGO Group is to inspire children to explore and challenge their own creative potential. In the hands of children, the products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time. This activity supports the child, giving it the special pride of accomplishment. In the process it "automatically" or playfully develops a set of future, highly-relevant capabilities: Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about "learning through play".


Subscribe
Join our mailing list for a Free $5 Voucher off your next purchase of $50 or more!
Name:
Email:
Mr Toys Toyworld news

Hex Bug Nano has landed!

The hottest micro-robotic insect to swarm on Australian shores! Stay tuned for (...continued)


 

 

 

 

 

 

Terms and Conditions | Store Location | Sitemap | Contact Us

Copyright © 2005 - 2010   Mr Toys Toyworld – All rights reserved.