TORONTO and LOS ANGELES, Feb. 11 /PRNewswire/ - Mighty Beanz, the new whacky, plastic 'bean' shaped collectables, have officially become the latest 'craze' to hit the toy industry with online re-sales being recorded daily throughout the web at hundreds of dollars more than retail value.

"It is rare for a collectable to be valued so highly, by so many people, so early in its lifecycle that such large volumes would re-sell at such high prices," said toy industry expert Chris Byrne content director for TimetoPlayMag.com, a.k.a. "THE TOY GUY(R)". "That Mighty Beanz just re-launched one month ago and is already performing so well is very exciting to see, and a great sign for the industry. With New York Toy Fair beginning this weekend, a product with a known track record, a great price point and demonstrated collectability is right on trend for what both consumers and retailers are looking for out of the show."

Mighty Beanz are plastic 'bean' shaped characters that roll with an unpredictable movement. Each bean belongs to a specific "Bean Team", that kids collect, trade and play with due to their zany and eccentric look and feel. Each Mighty Beanz Bean Team has a rarity level - common, rare and ultra rare - that signifies its collectable value. More than 100 new Beanz are being introduced throughout Early 2010 and some Beanz will be incredibly rare and difficult to find. Mighty Beanz are one of the most popular collectables ever having sold more than 100 million units during its original launch between 2003 and 2006. As the toy industry has shown time and again, history repeats itself and this is the second time that Mighty Beanz have been re-sold online. After its initial launch the rarest Mighty Beanz were often found re-selling online for hundreds of dollars more than their retail sale price.

"Only a few brands in history experience such rapid retail success that demand for the product results in online re-sales at mark-ups far higher than retail prices just weeks after it launches", said Mark Sullivan, Executive Vice President, Marketing, Spin Master Ltd. "That Mighty Beanz has experienced this phenomenon twice in its short lifetime is a very exciting experience and something we are very proud of."

The new 2010 line of Mighty Beanz was launched in January and are available widely across the U.S. and Canada, and are selling fast. The new 2010 Mighty Beanz feature all new graphics, new Bean Teams, and even new bean shapes such as Mega Beanz that stand up and have their own distinct movement.

Stock due to hit Australian shelves late February

SOURCE Spin Master Ltd.

With the New Toy Story 3 movie due later this year, expect a flood of great new Toy Story product. New Lego Toy Story has just landed.

It’s Glodoodle! 

Glodoodle lets you magically create drawings with vibrant bright light using your finger or the included drawing stylus! 

It has an amazing transparent window that lets you trace almost anything! 

It’s the fun new way to draw with light. 

Lights off or even lights on, your art will always glow super bright! 

Magically create robots and stars that really shine at night! 

Then just press to instantly erase so you can create again and again! 

Play tic tac glow, word and drawing games! 

And with three bright colours to choose between you can create in red, yellow and green! 

Take it here, take it there! With the handy carrying case Glodoodle is light-drawing fun anywhere! 

With cool tracing cards you can create your very own bear, bird, butterfly, ladybug, seahorse or plane! 

Just check out www.glodoodle.com to download them all!

Check out Beados New Mixi Chix! They’re the Magical Dolls that join with a spray of water!

Just choose the fashion bits you want to mix, design your dolls, dress them and connect them! Spray them with water and WOW! They magically join together to create your very own CHIX!

Just style and spray and put your Chix on display! With the funkiest, most stylin’ shoes, pants, skirts and tops- there are so many different ways to mix, match and make! And with the New Mixi Chix Fashion House you can dry your dolls in half the time with the Quick Dry Fan! Put on a fashion parade on Fashion House’s magic runway and decorate each room with your own Beados designs!

We all know his voice, but who is Charles Martinet? Charles is the voice behind our favourite computer games hero and the world's most famous Plumber Mario as well as Luigi, Wario and other popular characters that have been been featured in many Nintendo classics.

Charles Martinet has provided the voice for every Mario game since 1996 when Super Mario 64 was released for the Nintendo 64.